In this very competitive digital space era, there are a couple of no-brainer things that business owners must do. One of them is having a good website with good local online marketing.
But what does having a ‘good’ website entail?
For starters, as the world is more aligned to the online space, having a good website enables you to have better chances at more leads and customers. Nevertheless, with over 1.7 billion active websites in the world, it would be a little more challenging to have your website ranking among the top search engine results pages (SERPs) if you do not apply some Search Engine Optimization techniques.
As you create a new website, besides having the relevant information displayed, you’ll have to consider a couple of other things for you to rank higher. Some of the key considerations include:
Choosing A Great Domain Name
Although this might come out as some sort of truancy, experts always advises that the first step to a great website is choosing a great domain name.
For starters, if you want a domain with your company’s name, ensure that it is easily be pronounced and spelled. Choose a different domain name if there’s already a popular website with a similar name with minor variations.
Furthermore, following the browser’s 2012 update, your domain doesn’t need to include your target keyword for it to rank. Do not force a word to your domain name simply because you want to rank for that keyword. Instead, focus on building the brand name more.
Craft The Right Content
Crafting the right content starts with coming up with the right keywords. Furthermore, only create content directly related to your brand and seek to build your brand as an authority.
Some of the types of content that you need to put more emphasis on include:
- Web page and landing page content
- Blog pages
- Sales pages
- Frequently Asked Questions
- Reports, infographics, and much more.
Technical & On-Page Seo
Technical SEO is one of the backbones of a successful SEO campaign. Whenever conducting an audit on your website, the first thing is a complete technical check. Some of the things to check on during a technical audit on your website are:
- Ensure that it has an SSL certificate, meaning the website is encrypted and secured. Search engines will hardly ever rank sites that are not encrypted for security purposes.
- Mobile-friendliness ranks your website as most people visiting your website are most likely using their mobile devices to access it.
- Increasing website speeds
- Consider enabling AMP
- Create an XML sitemap and much more.
Technical SEO makes your website easily accessible and more friendly when used. But if you’re running a business website, you may also have to consider having the on-page SEO in check.
On-page SEO boosts your local online marketing by curating and optimizing your website to target a particular location, keywords, and other demographics. Some of the main things to consider for on-page SEO include:
- Fixing duplicate content issues
- Using the right keywords with the right density
- Having the correct metadata on all web content
- Optimizing URLs
While these few tips will get you going with your new website, it is always advisable to let a specialist assist you, at least with the first steps of your local online marketing campaign.