Video is the primary medium of content nowadays. Today, most people prefer and enjoy watching back-to-back videos rather than reading or doing something else. Besides that, surveys have revealed that viewers who regularly engage with original content are waiting for more quality streaming videos and unique content optimized for the new generation.
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Video content is redefining how businesses communicate with their audience and supply them with greenhorn experiences. To stay up with growing demand, corporations are trying to find new ways to feature subscription content and video streaming service advantages to their brands.
With shoppers partaking with streaming video content quite than ever before, there’s no higher time to require advantage of the most recent in video delivery technology.
Is Video On Demand right for your business? In this article, we will take a more in-depth check-up on what video streaming services ought to offer, and the way VOD streaming is leading the long run of marketing.
What is VOD streaming?
VOD, or video-on-demand, has become quite common in movies, television shows, and music videos. VOD is a video streaming platform that allows you to watch content without any scheduled time (as with traditional broadcast media). That can include anything from a classic movie to HBO shows. One of the most recent trends regarding VODs is focused on original content that one can only stream exclusively through VOD platforms.
Although VOD might seem like a recent innovation, it’s an old concept. Back in the early 1990s, people would go out to rent movies from video stores, and they’d pick among different genres that included comedies, dramas, cartoons, family-friendly fare, etc.
VOD services made it possible to play videos directly over the internet, which meant greater accessibility – hence the reason why these services were an instant hit with audiences in the beginning years once they first debuted.
The technology has evolved so much that today you can access just about any piece of video content at your fingertips no matter where you are! And even social media platforms such as YouTube, Facebook, and Instagram have emerged as significant VOD channels.
You can watch any video content available on the website without owning a TV. No matter what your device might be, such as phones, tablet devices, and desktop computers, you can now use it to watch movies in HD quality on Couchtuner.
Content that is available for streaming via other popular media portals and viewing networks tends to put more emphasis on its creators and exclusive content. Some of these platforms charge a premium fee for subscribed members. In contrast, others may not allow you to access specific videos unless you pledge allegiance to only one or another of their brands.
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Examples of VOD streaming
Choosing a VOD hosting platform is critical for big and small-scale businesses. So let’s go through some of the most famous examples to bridge the gap between what’s available, their benefits, and how you can apply them to your unique business needs.
Setplex positions itself as a VOD platform that could future proof your OTT content material engine. The company offers end-to-end OTT streaming solutions: encoding and transcoding,
content and subscription management, OTT monetization and billing, analytics, and security.
To fulfill that claim, Setplex makes use of a microservices structure that makes its software program exquisite and scalable. For users, it additionally is operated with a wealthy set of gear handy from a solo dashboard.
Muvi is a feature-rich, flexible video platform. If you need high-end features and are looking for one that can monetize your videos with ads, subscriptions, or pay-per-view models, this could be the platform for you! With Muvi’s most notable feature being its wide range of monetization tools, it might be beneficial to organizations who have set out to make money on video content.
Uscreen is a video on demand platform that gives broadcasters the ability to deliver professional-grade video content. The platform contains all of the tools businesses and schools need to host educational videos in a way that’s accessible as well as entertaining.
Another large video hosting platform is Kaltura. Kaltura offers an entirely customized experience for video. This customization includes their ability to incorporate third-party providers as well as social media channels, including Marketing, Sales, and Support, making it more of a package deal than its counterparts in the market.
While the price is not published on the website, users have reported that it comes out to be pretty expensive, especially if you are starting with your business.
Wistia is a VOD-only platform, meaning it only allows you to have and view videos on your site. It contains heat maps that show you which parts of the video viewers are most engaged or most likely to engage with. Wistia has quite a few limitations, and not all features provided by the competitor VOD platforms are available to users.
Brightcove was founded in 2004. It is one of the oldest online video platforms offering cloud encoding, live streaming, and VOD (video on demand) hosting. The company supports all revenue generation models for online video and essential features such as batch uploading and simplified management of large content libraries.
They specialize in hosting video content for companies across all industries, so you won’t have to worry about dropping frames or other issues related to handling large amounts of data like technical glitches because they’ll take care of all the video encoding so your viewers will experience excellent playback at all times.
YouTube is a popular, consumer-grade, and social VOD (video on demand) platform that was one of the first sites to popularize streaming. Do some research, and you can find which type of platform would be suited for your business – regardless if you’re a startup or just a small business and have a smaller budget but need an entry into the world of streaming.
When accessing it for free or by paying monthly fees, it’s valuable and worth knowing that its limitations, such as monetization and other professional tools, are too much for businesses.
Netflix is an exceptional video-on-demand provider at present. It has been utilized by maximum customers everywhere in the international market especially because of its User interface and best video content.
It may be very smooth to navigate through apps and customized pointers which make customers keep looking at films for an extended time thereby growing engagement.
9. Disney Plus
Disney plus maybe a Video on Demand/OTT platform where you will watch your preferred movies, TV shows in your own comfort zone.
Hulu is another organized VOD platform that offers a list of TV shows and motion pictures. It is available by most PC, versatile and associated TV gadgets.
Reasons VOD is a popular streaming
The video content helps to expand a company’s marketing activities and improve its brand image. A video is a tool that can be used anywhere and at any time to deliver information, whether an observer or a professional camera captures it.
It creates valuable product awareness and builds a strong brand identity through information delivered in short, digestible pieces.
We know you are the best marketer there is; why not supply your customers with the best way of receiving relevant information? VOD streaming will help you build your new business, grow your existing one or help you serve your customers better than ever before!
There are a lot of VOD hosting platforms on the market today, but you need to know that each video-on-demand platform provider is different. Some provide more features and some charge less. Ask yourself if this is important when choosing your VOD platform.
The one you choose should depend upon the capabilities that meet your broadcasting goals as well as the price you will pay to have your product launched with the features you need.