Generative AI is already proving to be a game-changer for the marketing industry. A survey conducted by Hubspot shows that 70% of marketers use generative AI in marketing as a vital part of their strategy. It can be the tool struggling businesses need to make their marketing and SEO effective.
Google CEO Sundar Pichai asserts that AI will touch “every sector, every industry, every aspect of our lives.” Marketing and SEO are crucial for our web journey. Traditionally, SEO has employed techniques, such as guest posting for building links, content optimization, etc., to drive up the value of a site. All these rely on data generated from SEO intelligence searches.
How can you tap into this? This article will show you what to do.
What is Generative AI in Marketing?
AI is short for Artificial Intelligence. It uses Machine Learning (ML) to create new content of various types (text, audio, images). But what does it have to do with marketing and SEO? Quite a lot, as it turns out. Personalization is an integral aspect of marketing. AI can analyze large amounts of user data and pinpoint common behavioral patterns. This can help businesses identify how to tweak their marketing strategy (and content) to appeal to their target market.
Many SEO tools now incorporate AI into their structure to help you learn more about your industry. This makes the deep analysis in SEO intelligence search better fine-tuned for greater efficiency. AI can also automate tasks by giving marketers more time to focus on delivering better customer experience. An example is how Amazon uses AI to identify when a customer needs a live agent.
Use Cases: AI in Marketing & AI for SEO
Conventional marketing and SEO strategy can take a while to set up, implement, and get results. Here are some examples of how you can leverage AI for SEO and marketing strategies:
AI Content Optimization
AI is a powerful tool for all content creation and optimization stages. For example, the keyword magic tool from Semrush and the site audit features are just some AI-driven options in modern SEO tools. Marketers use AI for SEO to generate ideas, do keyword research, and create content (blogs, social media posts, or even entire landing pages). Using AI tools such as Grammarly, CopyAI, etc., enhances readability and helps to polish your texts. Also, over 58% of marketers use AI to optimize their old content.
You can utilize AI to design or generate visually attractive images or banners for your pages and sites. Besides, several AI tools can help you create video content or even optimize your existing videos to perform better in search engines. An example is VidIQ, which uses AI to give you insights that help your videos get more views on Youtube.
Marketing campaigns can be both labor-intensive, time-consuming, and expensive. They also require staying informed about the latest changes in your industry. Yet, all those efforts might not yield the desired results. Whether you need to create brand awareness or some buzz around a product launch, AI can help. Using artificial intelligence can reduce costs while increasing your investment return.
AI in marketing is great for creating targeted ads and even defining which of your many communication channels is the most effective. Utilize the info gathered from existing customer behavior data to predict their needs. This will take your marketing campaigns to a new level. Use this to recommend products or personalize your advertising content. A great example is how the Brazilian food chain Bob’s AI-generated unique ads for each customer. The “Not a Burger” campaign drew attention to the brand and increased sales.
AI Competitor Analysis
AI-driven competitor analysis can significantly improve the results of your marketing strategy. Many commercial SEO intelligence search tools help you monitor your competitor’s sites. This gives you the information you need to understand why they are ranking higher than you and how to outrank them. Take advantage of the insights to better personalize every stage of your customer’s journey and increase revenue.
Improve Customer Experience
Many chatbots use generative AI to help businesses enhance customer interaction and communication. For companies with clients across different time zones, this ensures that customers can access support at any time of the day. For now, we still can’t fully switch to AI-based customer support, and most people do not like “talking” to machines.” Yet, it is a perfect tool to solve common issues freeing your customer support staff to focus on troubleshooting complex problems.
There is another hidden benefit of chatbots for SEO. They can give you the information on what your web visitors are looking for. Win Buzzer explains how leveraging this data can be a game-changer for your digital marketing strategy.
How to Start Implementing AI for SEO and Marketing?
There are several steps you can take right away to incorporate AI in marketing and SEO. Here are some examples you can consider:
- Optimize/automate aspects of your marketing funnels: Automation works for many processes, from research and planning to content creation, audience segmentation, and more. You can use AI for SEO to optimize some of your efforts and make better decisions that will yield more remarkable results.
- Create effective team training/onboarding: Onboarding new employees can take time. AI-driven training can be more personalized and offer real-time feedback making it more efficient.
- Train staff on AI use to drive up efficiency: AI is here to stay. So, when you integrate a new tool, ensure your team knows how it works. Besides, encourage your employees to search for new ways to improve your workflow using artificial intelligence.
- Use AI in marketing to gain insights about customers’ preferences: This will help you get better results from campaigns and other marketing efforts.
SEO intelligence search in digital marketing is evolving, and generative AI is introducing new players into the game. Every business, from B2B to B2C, must leverage it for optimal results. In this era of digitalization, it is a matter of survival. Even companies built around antiquity and preserving old practices still need traffic. Generative AI can help you create marketing and SEO strategies that will help you remain visible and relevant.