Apple News has lost the Big Publishing Partner: The New York Times.
The New York Times announced that their articles will no longer appear on Apple News. The publication said that people are not reading their news and articles from Apple’s Platform. Apple Newsfeed was available on all of its iPhones, IPads, and other Apple devices.
The Publication elaborate that it doesn’t make sense for us to be on the Apple News, as reported by the Neiman Lab. The Times said that the partnership is not providing a direct relationship with the newsreaders. Apple doesn’t provide valuable control over the business.
Last year Apple announced Apple News+ services to its users. This service allows many publications to publish their work on their platform including the many publishers that were already providing paid services. Apple gives 50% of its profit to its publishing partners and that’s the main reason The New York Times is backing out of the business. By the end of last year, many publishers were saying that they are not getting enough profit from Apple News+.
“Core to a healthy model between The Times and the platforms is a direct path for sending those readers back into our environments, where we control the presentation of our report, the relationships with our readers, and the nature of our business rules. Our relationship with Apple News does not fit within these parameters.” Meredith Kopit Levien, chief operating officer, wrote in a memo to employees, as published Monday in the Times.
The Times not only back out from Apple paid News services but also they are now showing less news in the free version of Apple News.
Many negative comments are also coming from other publications and they could follow The New York Times. Of course, that remains to be seen.