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Meet David Fenton, the driving force behind TechSpotty. As the founder and chief content architect, David dives into the world of technology, business, gaming, guides, and problem-solving solutions with unwavering passion and expertise. Additionally, he loves to listen to music every time no matter if he’s working or traveling.
TechSpotty isn’t just a platform; it’s a curated space where David translates complex tech trends into engaging narratives. Whether you seek the latest in gadgets, business insights, immersive gaming experiences, or practical solutions, TechSpotty is your go-to compass.

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Pushwoosh: Behavior-Based Customer Engagement Platform 

Pushwoosh is a messaging solution and a comprehensive customer engagement platform that empowers marketers to connect effectively with customers and mobile app users. With Pushwoosh, you can craft a powerful omnichannel messaging strategy by seamlessly integrating various channels, including mobile and web push notifications, in-app messages, email, SMS, WhatsApp, and more.

Pushwoosh offers a rich array of features, including campaign automation, audience segmentation, message personalization, performance analytics, AI Content Composer, and more. These capabilities ensure you have everything you need to create and optimize your customer engagement efforts effectively.

Introducing Pushwoosh Customer Journey Builder

Pushwoosh Customer Journey Builder is a visual toolkit to design and automate messaging flows. Consider this scenario: your mobile app users begin an onboarding journey but don’t complete vital actions, like creating an account. How do you gain insights into your audience and keep them engaged throughout their journey?

The solution lies in automating your messaging flows with Pushwoosh Customer Journey Builder, allowing you to guide users toward successfully completing the onboarding process and other desired actions. Here’s an example of an automated cross-channel onboarding flow:

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With Customer Journey Builder, you can create and streamline your marketing campaigns:

  • Automate opt-in, onboarding, engagement, and retention campaigns;
  • Target campaigns to specific customer segments or users who perform certain actions in your app;
  • Initiate scheduled or event-triggered messaging;
  • Analyze conversion to target actions;
  • Create cross-channel flows using mobile and web push notifications,  in-app messages, emails, SMS, and more.

Additionally, you can conveniently create user segments directly within the interface, utilizing Pushwoosh’s advanced segmentation capabilities. Let’s dive deeper into the possibilities.

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Unlocking advanced user segmentation

Advanced user segmentation is a game-changer for marketers striving to target specific audience segments more accurately. Previously, your segmentation capabilities were restricted to user profile data. However, with Pushwoosh, you have a broader range of options at your disposal. You can now create segments based on events triggered by users or utilize a combination of criteria, including user profiles and past events.

Advanced segmentation empowers you to create the most precise or complex segments with ease by:

  • Leveraging historical behavior data: You can use past events as filters. This means you can target users based on the specific actions they’ve taken in your app.
  • Combining attribute and behavior filters: Merge user attributes with behavioral filters for a more in-depth understanding of your audience.
  • Apply group filters: Create groups of filters to refine your segments further:
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With Pushwoosh’s segmentation language, you have the power to apply precise filter combinations for pinpointing your target audience. You can define the frequency of past events and their timeframe. Moreover, when dealing with multiple events in your segmentation, you can specify whether all of them should be completed or if any one of them is sufficient.

Consider a scenario where you want to tackle cart abandonment in your e-commerce app. Create the following segment and send a push notification:

  • Event: ”ProductAdd”;
  • Segment: users who have added products to their cart, but haven’t made any purchases;
  • Push notification: “Unlock your personal discount!”
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Pushwoosh’s advanced segmentation capabilities enable you to craft campaigns that are exceptionally tailored to your audience. This level of precision in targeting has the potential to boost conversion rates and enhance the overall quality of the customer experience.

Messaging campaign analytics

Pushwoosh platform empowers marketers to gain a comprehensive understanding of their engagement strategies. It provides the necessary tools to make informed decisions at every level, from individual push notifications to the broader user journey:

  • Individual push analysis: Delve into open rates, click-through rates (CTR), and conversion rates of individual push notifications, enabling you to fine-tune your messages for maximum impact.
  • Rich media metrics: Track impressions and interactions with multimedia content to enhance your content strategies.
  • User segment statistics: Understand how different audience segments engage with your messaging, allowing you to create customized campaigns that meet diverse needs.
  • Comprehensive campaign assessment: Evaluate the achievement of your campaign objectives, with a focus on successful target action conversions.
  • User journey analysis: Dive into event conversion funnels, analyzing how users progress through their lifecycles, identifying bottlenecks, and optimizing the user journey for enhanced customer engagement.

With Pushwoosh’s analytics capabilities, marketers can refine their strategies and deliver more impactful campaigns to their target audiences.

Enhance your engagement campaigns with Pushwoosh Tools

Pushwoosh offers a harmonious blend of robust yet user-friendly tools that are easy to adopt for non-tech teams. The seamless integration and intuitive user interface make working with Pushwoosh tools straightforward. Marketers can effectively leverage the platform’s capabilities without the need for technical expertise.

David is a technology specialist who has been writing about business, technology, and IT-related topics for the past 6 years. He loves working with brands to develop content that helps them connect with their target audience.