One very challenging aspect of running a business is finding a way to stand out to your customers and be memorable in their eyes. There are a lot of methods to accomplish this, and one is giving away customized promotional items at events or any other opportunities you can find.
Promotional products might be customized keychains, money clips, or hats that display your brand’s name on them. These can be given away at the company or at events to customers who can then use them in their daily lives.
Here are some reasons your brand might benefit from investing in customized promotional items:
It’s Cost Effective
By creating customized promotional products using services such as those offered by The/Studio, you can take advantage of many benefits from a marketing standpoint for a very reasonable cost. You can display your brand with nearly endless customization options to make the resulting product truly reflective of your business for a low price per item.
Improve Brand Recognition
If you provide everyday items as promotional items, such as customized keychains, pens, or bottle openers, your customer will likely see them regularly. With this consistent exposure, your customers will more easily remember your business. This is a great way to increase the brand recognition of your company.
Functions as a Business Card
With your company’s information printed on the product, promotional items can serve the same function as a business card while also providing some value to your customer. As something they’ll keep around and use regularly, it gives all the usefulness to your company as a business card would, but in a format, your customer will engage with more often.
Not only will your customer regularly see your promotional item, but those around them will also! This means increased exposure for your brand and might lead to word-of-mouth recommendations if the product starts a conversation and the customer who uses your promotional product has a positive experience with your company.
A Unique Marketing Tool
Because this provides a unique opportunity for your business to stand out, promotional products can also help you to stand out from your competitors. With options to customize your item to match your brand, you can communicate a lot in a simple item and help your customers to think of you first when in need of your products or services — instead of the competition.
Competing for your audience’s attention when marketing your brand can be pretty challenging. Regarding promotional products, the payoff can be huge, and the benefits can go far beyond the event you gave out the items at. Your customers could keep around a pen for years, which could constantly remind them and the people around them of your brand.
There are many options of items you could choose when it comes to promotional products, like hats or lanyards, and so many options to customize them to encapsulate your brand perfectly. With all of this at a brand’s fingertips, it’s easier than ever to create a promotional product that promotes your business, send it out into the world, and see what it can do for you!