Ecommerce is a highly competitive industry today. A cursory search through Google or any other search engine for a particular product or service will connect you with a wide range of options. As a result, it has become increasingly difficult for businesses to stand out from the competition. That’s where custom packaging enters the picture.
Regardless of which channel your customer utilizes to purchase your product, your packaging is a virtual form of physical interaction with customers. For instance, a soap manufacturer that uses custom-printed soap boxes by Arka – instead of generic boxes- enjoys the advantage of brand identity because he can market his product on the packaging. This can translate to more retail sales as the packaging sticks with the customers and convinces them to buy again.
In E-commerce, it is the first and only form of physical interaction. That implies that your packaging can make or mar your business. This is why it is essential to utilize it to elevate your customer experience. You want to use packaging that wows your customers and carries your brand identity even without physically interacting with them. Excellent custom packaging is a great way to add a personal touch to the business and boost retail sales.
Here are some tips to help you boost retail sales with custom packaging.
Build a Unique Brand Identity
Brand identity refers to the visual and non-visual elements that represent your brand. This includes your brand’s name, logo, color palette, typography, values, and tagline. Your brand identity is the thing that sets you apart from every other competition in the market. It helps customers to identify your products pretty easily. A famous example is the “ swoosh” logo of the Nike brand; seeing that logo on footwear packaging automatically tells you it comes from Nike.
Custom packaging presents an effective way to showcase your brand identity to the public.
Designing your packaging with unique colors, texts, and logos can help you to establish a visually appealing brand image. It will help you to stand out from the competition and increase the recognizability of your products.
Invest in Unboxing Experience
The first impression matters! The unboxing experience describes how customers feel when they receive and open your product. There are millions of unboxing videos on social media. A survey by Hubspot Research Study revealed that 72 percent of customers say they watched an unboxing video to learn more about the product. It will be counterproductive to ignore the unboxing aspect of product packaging.
You should create your packaging to build excitement and emotional connection for customers as they open it up. A positive unboxing experience can enhance customer satisfaction and make a lasting impression on their minds. In addition, it can lead to free advertisement and improved brand awareness as customers who enjoy a positive unboxing experience are likely to share the word with their friends. You could also encourage them to make videos and share their experience on social media, leading to increased brand exposure and, subsequently, more sales.
Build Repeat Business by Adding Personal Touches
Repeat business is a term used to describe customers who make multiple purchases from a business over time. Good custom packaging can build customer loyalty and convert them to long-time customers by creating positive and memorable experiences. You can achieve this by adding personal touches to elicit a positive emotional response. For instance, adding a handwritten note, thank you card, discount coupons, or a small gift to the packaging. This will make them feel appreciated and valued, leading to increased customer satisfaction and loyalty.
Use Sustainable Packaging
Research shows that about 60 percent of customers prioritize sustainability and are willing to pay more to acquire sustainable goods. Custom packaging offers an opportunity to demonstrate to customers that you are aware of the environmental impacts of your business and show them that you are actively trying to protect the environment.
You can use eco-friendly packaging materials like recycled paper, cardboard, and biodegradable materials to create packaging that has minimal environmental impacts. You could also adopt sustainable packaging practices such as using minimal packaging, streamlining packaging design, and partnering with sustainable packaging suppliers. Sustainable packaging can help you to save costs and boost sales by appealing to eco-conscious customers.
Custom packaging can help e-commerce businesses look to attract new customers and retain old ones to boost retail sales. It can improve customer experience and create a positive attachment to your brand.