Due to the novelty of Web3, blockchain technology, and the associated cryptocurrency industry, startups in the business sector face the challenge of promoting their projects from scratch. This necessitates marketers adapting their approaches to suit the unique demands of the crypto space. One crucial aspect is digital marketing, which has proven to be highly effective in promoting products in recent years.
Influencer marketing, in particular, has emerged as a powerful tool. Partnering with Fracas Digital, we aim to explore whether there is a distinction between a digital influencer agency and a crypto influencer agency, and if so, what sets them apart. By leveraging their expertise in influencer marketing and the crypto space, we can uncover the nuances of promoting products related to blockchain technology and digital currencies.
Digital influencer agency and crypto influencer agency The differences and similarities
When comparing a crypto influencer agency to a digital influencer agency, it is important to note that both provide services for promoting crypto products through niche influencers. In essence, they both engage in digital influencer marketing with a specific focus on the cryptocurrency industry and its target audience. As a result, the approaches and outcomes of crypto-influencer marketing are generally similar to those of digital influencer marketing. However, there are several noteworthy distinctions to consider. These differences pertain to the utilization of crypto influencers, the unique characteristics of the crypto and blockchain world, and the ability to stay abreast of market trends within the crypto industry.
These differences include:
- When engaging in influencer crypto marketing, expect to primarily collaborate with top crypto experts, although this may not always be the case. These influencers are currently limited in number and have established a strong reputation within the crypto community. On the other hand, digital influencers offer a broader selection and possess various areas of expertise.
- The experts aim to reach crypto-enthusiasts, investors, and potentially other influencers in the cryptocurrency field as their target audience. This means that your project’s audience will be composed of like-minded individuals who are interested in the topic. However, influencers in digital marketing may not have a strong connection to the promoted product’s niche, so their audience may not be interested in your offer.
- Because crypto marketing is more targeted and the level of audience engagement is stronger, less effort is required to engage the audience, which means the return on marketing investment is higher.
- Collaborating with some industry experts in a specific field can enhance the professionalism of your content, thus boosting your brand’s credibility and authority. In the realm of digital marketing, influencers may not possess in-depth knowledge of a particular niche and therefore provide more generalized information.
Furthermore, advertising is seamlessly integrated into informative and consultative content on different platforms by digital asset specialists, making it more valuable to subscribers and enhancing the credibility of the product being promoted.
Pros of working with a crypto influencer marketing agency
Among the perks of working with a crypto influencer marketing agency are the following:
Credibility and Trust
Crypto influencers have built a strong reputation within the community. Their followers trust their recommendations and opinions. When an influencer promotes your brand, it adds a layer of credibility, which can enhance your brand’s reputation and help establish trust with potential customers. Here is an example of such a case.
Partnering with a crypto influencer can significantly boost your brand’s visibility. Influencers have a wide reach across various social media platforms, and their content gets shared and liked by their followers. This exposure can lead to increased website traffic, social media engagement, and ultimately, more conversions.
Access to an Established Network of Influencers
Crypto influencer marketing agencies have already built strong relationships with influential figures in the crypto space. This means that they have access to a wide network of trusted and reputable influencers who can amplify your brand’s message. Collaborating with these influencers can help you gain credibility, reach a larger audience, and increase brand awareness within the crypto community.
Potential drawbacks include the high expenses associated with collaborating with top crypto influencers, the absence of control over published content, and the associated risks.
Pros and cons of working with a digital influencer marketing agency
Working with a digital influencer agency provides several advantages. Firstly, these agencies have access to a wide network of influencers across various industries, allowing businesses to reach their target audience effectively. Additionally, agencies have expertise in managing influencer campaigns, ensuring seamless execution, and maximizing the impact of brand collaborations. Moreover, agencies can provide valuable insights and data analysis, helping businesses measure the success of their marketing efforts.
However, there are some drawbacks to consider. Working with an agency can be costly, as they typically charge a fee for their services. Furthermore, there is a risk of influencers not delivering the expected results or not authentically representing the brand.
Average digital influencer marketing fees
When it comes to influencer marketing pricing, several factors come into play. The popularity of the influencer and the size of their subscriber base are major considerations. Additionally, the social network used for the campaign also affects pricing.
It’s worth noting that the pricing structure also includes the commission of a marketing agency. The average digital influencer marketing fee can range from $1000 to $20,000, depending on the influencers that the agency offers for partnerships. Pepe Coin, for example, had a 20,000% increase in 2023, which means this influencer’s fees also increased relatively.
Average crypto influencer marketing fees
When it comes to average crypto influencer marketing fees, pricing is influenced by various factors. The overall campaign budget is determined by the agency, chosen strategies, and the influencers involved.
Top digital influencers
Nowadays, there are a great number of top digital influencers. In every social network and in every field, the team of the chosen agency will help you find the right influencer for your brand. They include athletes like Leo Messi, singers like Ariana Grande, travelers like Jessica Stein, and lifestyle gurus like Brittany Dawn.
Top crypto influencers
When embarking on a crypto project that relies heavily on community loyalty, finding an influencer with authority is crucial. A crypto influencer marketing agency can be instrumental in this endeavor. Top crypto influencers are Vitalik Buterin, the co-founder of Ethereum; Ivan on Tech, a Swedish software developer and founder of Moralis, a platform for building decentralized applications; Anthony Pompliano, a renowned investor and entrepreneur in the cryptocurrency space; and Layah Heilpern, a broadcast journalist specializing in cryptocurrencies and blockchain technology.
Partnering with these influential figures can greatly enhance the success of your crypto project.