People make multiple searches per day. Almost everyone nowadays relies on the internet for information. Why not, right? By searching online you get the answer you need within seconds. This is why search engines, aside from social media, have the biggest digital traffic. That’s why SEO has been a vital part of digital marketing. It helps businesses gain more visibility. How? By pushing the online presence of the business higher in the ranking. Notice how when you search for something you always opt for the first two or three results? There are so many websites online that it’s almost impossible for people to see something if it’s not on the first page of Google. If you have a business and you’re coming up with or thinking of marketing strategies, SEO is always suggested. But how is it really? What do agencies hide from you? What should you know about it? This article is about clearing up misconceptions, exploring other possibilities, and identifying what SEO really is.
1. You can learn how to do SEO on your own
Do you really need to hire an SEO agency? Maybe not, if you’re up for the challenge. Yes, you can Google your way into knowing how to do and how SEO works but it takes effort and hard work. SEO is a complicated subject but at the same time, it’s not necessarily black magic. It’s not something you need a degree for in order for you to do it. If you dedicate some time to learn the basics up to the more advanced technical components you can do it. Especially because there are so many free resources online. But does this mean SEO agencies are a waste of money? Of course not, they know what they’re doing and it will save you time if you hire one. Time is a really valuable resource especially if you’re running a business. By hiring an SEO agency you’re basically paying someone for a hundred hours’ worth of researching and learning. Hiring professionals to do work for you is never a bad idea, so let’s say if you’re a medical professional who wants to market your practice don’t hesitate to hire the right people to do a medical SEO service or your healthcare web design.
2. No one really knows everything
For starters, SEO agencies probably don’t even know what Google’s ranking algorithm fully looks like. It’s more like they have an idea or a general knowledge of what it looks like and what it does. Everything that SEO does is just based on the tips given by Google and some studies formed by SEO experts. It doesn’t mean that it’s completely unreliable though.
3. It’s impossible to guarantee rankings
This is somewhat related to number two. It’s hard to guarantee rankings because there are so many variables at play. Google’s algorithm functions are factored in by so many things.
4. Good content is not enough
Having great content is not all there is to it. Hard work is still very important. You may have good content, but no one reads it, it’s useless. Content that you put out needs to be seen. How will this work? You have to go after the best publication channels, syndicate on the best networks, and revitalize interest in older pieces by bringing them back from the dead. Only then can you see things like social shares, links, and increased traffic. It is also worth noting that going viral or having viral content is not guaranteed. It’s really hard to do and it happens rarely. Sometimes even the best content can be left unseen. Although it may be hard, it’s definitely not impossible! It’s just that sometimes agencies will make businesses believe that they can make it happen.