Social media has quickly become one of, if not the most important tools for modern businesses. It’s how you connect with customers, advertise products and services, and keep up with the latest industry trends.
However, before you can benefit from the power of these digital channels or consider social media for B2B companies, first you need to build up a following. For those just starting out, this can sound intimidating. We’re here to help and have put together a guide with some top tips on growing a social media presence from nothing. Check it out below.
Establish Your Goals
The first thing you need to do when looking to grow your brand’s social media presence from nothing is to establish clear and defined goals. These can be social media-specific goals, such as a set number of followers to achieve within six months, or broader business milestones such as a certain volume of sales within a set timeframe.
By having goals in place, you will be able to optimize your strategy as you move forward to best meet your objectives. This way, you will not waste time doing things that don’t help you achieve your ultimate aims.
Identify Your Target Customers
After you have established what you want to achieve with social media, the next step is to identify your target audience. This will largely depend on the particular industry you are in and the kind of products and services your business offers.
Once you have identified a target demographic, think carefully about what social media platforms you focus on. Each platform attracts different demographics, so ensure you are focusing on the ones which best match your intended customer.
From there you can then begin streamlining your strategy to target specific subsets within your demographic. This is one of the most effective ways to quickly build a following. By specifically targeting social media users who your business will appeal to, you’ll gain followers at a much faster rate.
Social media is all about content. Whether it’s pictures, videos, or audio clips, content is how you connect with users and start to make a name for your brand online. Content should be informative, delivering your business message and raising awareness of your products, but should also be entertaining. Striking this balance is key, you want to educate users without boring them.
An effective content strategy is the single most important factor in growing a following. Without quality content, your business will never gain traction on social media and will certainly fall behind the competition.
Posting content is key to growing a following, but you also need to engage with your followers to keep them interested in your brand. Communicate with your followers through posts, comments, and chat services. Doing so will form a connection between the brand and the customer and ensure users don’t disengage from your business.
If you’re looking to grow a social media presence from nothing you need to establish your goals, identify your target customers, generate quality content, and engage with users on social media platforms.