You have built a new mobile app that will solve a lot of problems for its users. Congratulations on your new startup company. Now it’s the time to promote your product that will represent your brand. At this point, you must be familiar with the different buyer personas or create your own, in order to correctly target your audience and develop a strategic marketing strategy.
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6 Ways to Promote your Newly Built Mobile App
There are a lot of ways to promote your mobile but we will narrow it down to the six best ways to market your product effectively.
- Promote your Mobile app using Social Media
Whether it’s Facebook, Instagram, LinkedIn, or Twitter, look into your personal network and think about your friends and family. If you think that they will benefit from your mobile app and it will be useful for them, then they are potential early adopters of your product. Don’t hesitate to approach them and ask for a helping hand in sharing the good news on their social media platforms.
2. Hire the services of a social media marketing team
If launching campaigns for your mobile app makes you feel overwhelmed, seek the help of AdBraze, we’re a team of marketing professionals who will help you launch your campaigns two times faster. Our automation tool can help boost your revenue in no time. You can spend your time managing the business and we will do the complex part in implementing your marketing strategy with efficiency. Plus, you get to track and monitor your company’s important metrics like your Facebook ad benchmarks: conversion rate, click-through rate (CTR), cost-per-click rate (CPC), and cost-per-action (CPA) rate.
3. Run an App Store Ad Campaign
Utilize the ASO or App Store Optimization. You can use either of the two main channels: Google App Campaign or Apple Search Ads. Running an app install campaign using these channels would drive users to download your app from the app stores.
This strategy works in a way that you place a bid on a keyword that drives the most traffic. So when people look in the app store using the keyword, they will get to see your app and download it most likely since it will appear first–before the other apps that will appear naturally after an organic search.
- Utilize both organic and paid social media.
Organic is when you create a page for your mobile app, invite friends to like your page, and you consistently share compelling and engaging content that entices the audience to know more about your brand.
Another way to market your mobile app is via social media ads or paid social media. Facebook, Instagram, etc. offer useful app install campaigns. When viewers click on your call to action, they will be directed to your mobile app store listing.
- Maintain an SEO-Optimized Website
If you don’t have a website yet, it’s time to create one. It is important to have a comprehensive website that provides solutions to problems and answers to questions. The most important is to keep your website SEO-optimized. SEO or search engine optimization is the process of increasing your website’s visibility through digital marketing efforts so that your website will appear on the first page of search results.
- Collaborate with influencers
To increase your mobile app’s visibility and attract potential customers, one strategy is to work with influencers. Contact bloggers and professional vloggers to promote your app and you can organize an event launching your new mobile app to create a buzz and become viral. Pay the influencers for spreading the word in return and you can give them commissions each time a user downloads the app using their referral code or invites.
Is Facebook Better than Instagram or Vice Versa in Promotions?
Facebook is not a replacement for Instagram and vice-versa. Facebook has even acquired Instagram in 2012 and since then, it’s been a win-win. You run campaigns on Facebook or Instagram or you can do both to promote your app. If you know your target audience, plan your content and identify what type of post or content you would like to publish. Decide what platform to use that will reach your target audience and help expand your online presence.
There are multitudes of ways to promote your newly built mobile app. The six mentioned are the most effective. A well-planned marketing strategy and consistent engagement with the users and potential customers are necessary to expand your audience and grow your revenue. If it’s still too complex, AdBraze can help you with ad automation and tracking of your campaigns.