How to Respond to an Angry Customer Email: Samples and Templates

If you’ve ever been on the receiving end of an angry customer email, you know how difficult it can be to respond adequately. You want to respond to irate customers and make them happy, but you don’t want to say the wrong thing and worsen the situation. The best course of action is to form a response that will help your customer feel like their concerns are being heard.

Here are eight tips for how to respond to customer complaint emails, along with some sample templates for you to resolve the issue.

How to Reply to Angry Customer Emails

When you reply to an angry customer email, try to think about why they are so upset. Your job is not only to apologize but also to try to understand and address their concerns. You may need to ask questions to understand the situation thoroughly.

Here are some tips for how to respond to an unhappy customer email.

1. Read the email carefully.

The key to responding effectively is knowing precisely what the customer is angry about and understanding their point of view. You don’t need to agree with them or even present a solution, but you need that information to craft an adequate response.

2. Acknowledge the Customer’s Anger.

In your response, you should acknowledge the customer’s frustration. When you respond to irate customers, make an effort to recognize why they’re upset. This will help solve the problem and show the client that you want to help.

“I understand your frustration about this situation, and I’m very sorry for any inconvenience it has caused.”

3. Express Your Empathy.

Expressing your empathy, or ability to put yourself in the other person’s shoes, is another effective way to calm an angry customer down. You can even go one step further and say you’ll do whatever you can to help them out.

“I completely understand why this situation is frustrating for you, and I apologize for the inconvenience. I’m working hard to resolve the situation.”

“Let me see what I can do to help solve this problem.”

4. Take responsibility for your actions without apologizing too much.

Sometimes, the customer’s anger is justified. If you are accountable for the situation that caused their anger, apologize, and take responsibility for your actions. However, don’t go overboard with the apologizing, as it can come across as insincere.

“I’m sorry this situation happened, and I take full responsibility for my part in it.”

5. Offer a solution.

The customer is angry because they want their problem solved, so offer them a solution if you have one. This doesn’t need to be groundbreaking, but it should at least show the client that you’re trying to help.

“I’ve put in a ticket to have this problem looked into, and I hope to have a solution for you soon.”

“I’ve spoken to our team, and we’re going to refund your order.”

5. Thank the customer for their time.

At the end of the day, the customer takes their time to vent their frustrations to you. Thank them for that and let them know that you appreciate their feedback. If they continue to vent, your response may be the only positive thing they experience from dealing with your company.

“Thank you for taking the time to let me know how you feel about this situation. I truly appreciate it.”

6. Let them know that if there’s anything else you can do to help, you’re available.

If anything else can help the situation, let the customer know. If not, then express that you’ve done all you can and hope for the best.

“I wish I had more information on this situation, but if anything changes, please don’t hesitate to contact me directly.”

7. Continue to offer ways for the customer to reach you.

If an angry customer has a way of reaching out to your company, they’ll probably use it. So, continue to offer opportunities for the customer to contact you if they have more feedback or questions and be available when they do. Make sure to keep track of your interactions using email search tools so that you can best provide the correct solution.

“You can always reach our team at [support@companyname].com if you have any more questions or feedback.”

8. Maintain your professionalism.

What seems like an appropriate response on the surface might worsen the situation if it comes across as insincere or sarcastic. Therefore, always maintain your professionalism when dealing with an angry customer.

“Thank you for your feedback.”

“We will be sure to take this into consideration.”

If you follow the eight tips above, you’ll be able to diffuse the angriest customer emails. Remember that the customer is just looking for a resolution to their problem, and your goal should be to help them get there.

When you’re responding to an angry customer email, it’s essential to remember that the customer is looking for a resolution to their problem. By following the eight tips above, you’ll be able to diffuse the angriest customer emails.

Samples of How to Respond to Customer Complaint Email

Below, we have provided a template that will help you give great customer service. In addition, you can use this format to lay out a plan for how you will be responding to negative emails from customers in the future.

Sample 1


Thank you for reaching out to us. We are genuinely sorry that your experience with our company was not up to your expectations. We would like to help resolve the issue as soon as possible. Please email us at [email protected], and we’ll get back to you as quickly as possible.

Thank you for your time,

[Your name]

Sample 2


Thank you for checking out our company and giving us the opportunity to serve you. We apologize if we didn’t meet your expectations. We understand your frustration and wish to resolve the issue as soon as possible, so please email us at [email protected], and we’ll get back to you as quickly as possible.

Thank you for your business,

[Your name]

Sample 3

Dear _____,

Thank you for providing us with the opportunity to serve you. We appreciate your feedback and hope to correct this frustrating situation as quickly as possible. Please email us at [email protected], and we’ll get back to you as soon as possible with a resolution.

We look forward to hearing from you.


[Your name]

Sample 4

Dear _____,

We apologize for the trouble and annoyance this has caused. We value our customers and want to ensure we deliver the best possible service. Please feel free to contact our support team at [email protected], and we’ll get back to you as quickly as possible to help resolve the issue.

Thank you for your patience and understanding,


Your name

In Summary

We hope you can provide great customer service with an email response to angry customer examples, no matter the situation. By learning how to respond to an unhappy customer email, you will find solutions that work for the customer. Remember, the best way to diffuse an angry customer is by showing them that you care and want to help resolve the situation. Then, work to correct any failures on your end as quickly as possible to win back the customer’s trust.

Even if the problem lies with a third-party company, apologize for the inconvenience and not controlling their actions and state that you will take care of it. Finally, always maintain your professionalism when interacting with an angry customer.

At Atompark, we help with complex business email solutions to support all your business needs. Please let us know if you have further questions or want to learn more about how our email marketing software can help you.

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