There is no doubt web design has a heavy impact on website success. Customers wouldn’t visit and use any web page that has poor usability, interface, and other elements of high-quality UX. User experience matters and directly defines the future of a website.
What’s wrong with expectations from web design
In general, nothing is wrong with UI and UX. These 2 areas of design stand for user interface and user experience to satisfy customers’ needs and expectations from using the exact website.
But even if most users, developers, and business owners know what a good website should have it doesn’t prevent them from having misbeliefs. Experts in UX https://jatapp.com/services/ui-ux-design/ insist that we should clarify the true and false facts about User Experience. As a result, it will help to get rid of mistakes and develop more successful websites.
So let’s mention the most popular web design and User Experience myths. Then you can evaluate your website and increase its performance indicators.
5 Myths in Website Design To Stop Believing
1. The Best Design for a Website Is Focused On The Beauty
Fortunately, almost no one believes this myth anymore. But years ago developers thought that users were attracted by beautiful designs of their web pages and accounts on social media. Yes, the attractiveness of the main page and visual elements is important because it catches the audience’s attention. But users have other priorities.
90% of visitors would love your website to include beautiful effects, styles, fonts, colors, etc. But good UX websites must be user-friendly in the first place. Your interface must be easy to use so users will be able to find the solution, information, or help they need.
Final thoughts about the ‘beauty myth’: visual elements matter and attract users. Your design should be relevant and attractive for your target audience. But user experience is a priority. Only a functional and useful website that solves customers’ issues or lets them find solutions may satisfy their expectations and motivate them to visit your website again.
2. A Website Based on CMS is Enough
If you think that you can easily use a CMS and an ordinary template to develop a spectacular website then prepare for the worst. Web designers are not just taking your money for nothing. They create a unique and high-quality interface with important features to satisfy your users and improve their experience from visiting your website. This is a fact: a standard CMS template doesn’t have such advantages.
Working with professional designers doesn’t mean a waste of money. When you decide to use a free web design you will face the following issues:
– poor quality. If you get something for free don’t expect it to be good;
– vulnerable system. Free websites don’t have even a normal level of protection;
– the absence of support. You can’t get any expert consultations using a free web design;
– annoying ads. Your website will be filled with advertising as a payment for using free website design.
Final thoughts about the ‘free website myth’: you can use such an opportunity depending on your needs. But a reputable, well-known, and responsible company has no right for using free options because of many negative consequences. Your reputation and branding are worth much more.
3. A Homepage is The Only Important Page
It is said a good website UX could be reached if you concentrate all your power on the main page. This misbelief is related to the idea that customers don’t need to observe other pages except for the homepage. As a result, companies, and organizations overload these homepages with content and ignore developing other pages.
The truth is the homepage matters a lot but it isn’t the only essential element. Usually, visitors open the main page and observe other pages. They focus on content in your blog, ‘About us’ page, price list, contacts, and so on. In most cases, high-quality websites use the homepage as a landing page that attracts customers from social media, search engines, and other sources.
Final thoughts about the ‘homepage myth’: it is important as the first impression only. As a result, a professional web design means publishing only brief content on the homepage with buttons redirecting visitors to other pages. You must create and fill other web pages with relevant and high-quality content.
4. A Mobile-Friendly Version is a Waste of Money
This misbelief is considered to cause huge financial damage for businesses compared to other website myths. The point is the absence of a mobile-friendly version of a website directly leads to the real loss of visitors, sales, and revenue.
When people have just started using mobile devices massively the balance between desktop and mobile versions of websites existed. But past years have proved that mobile traffic is much more important nowadays than ever. According to statistics in 2022, 79% of mobile users make purchases using their smartphones.
Besides, more than 50% of traffic comes from mobile devices. As a result, if your website doesn’t have a mobile version, then you ignore half of your target audience and half of the potential clients. Your revenue is also reducing.
Final thoughts about the ‘mobile-friendly website myth’: you definitely need it no matter what. If you want to cut costs as much as possible you should better save money on other features but not on developing a mobile-friendly version of your website.
5. Social Media Presence Isn’t Important
There are still many discussions about the advantages and disadvantages of social media for people. But no matter what, this is an essential marketing channel for business.
Just take a look at the latest research. Experts say that 67% of customers purchase products after seeing the advertisement on social media platforms. This fact highlights the huge influence of social media in general and social media buttons on corporate websites for business.
Final thoughts about the ‘social media myth’: social media platforms and social media buttons are important elements more than ever. Improve your marketing strategy with SMM and use social media buttons on your website to boost its strength.
The mentioned UX myths are the most spread and well-known. It is great that several business owners and marketers don’t believe these misbeliefs. Unfortunately, many people still ignore essential tips and professional recommendations of web developers and designers. Don’t accept these old-fashioned myths and don’t let false beliefs ruin the future of your business!